by John Mousseau | Aug 10, 2022 | Blog
Are you ready to open your business? I imagine that you have worked hard and you have everything organized, but there is still one small detail missing…. which is not so small. Put a price on your products! How to do it? What do I have to consider when setting a...
by John Mousseau | Aug 4, 2022 | Blog
A business plan is a written description of the future of your business. A document that explains what you are going to do to make your company profitable and how you have to do it. Normally when a business idea arises you know what resources and capabilities you have...
by John Mousseau | Jul 10, 2022 | Blog
Branding is the comprehensive process of identifying your business in a strategic way and then embedding that branding in everything you do. And “everything” means so much more than just designing a fancy logo or splashing a tagline on your business cards. Your...
by John Mousseau | Jul 3, 2022 | Blog
The illustrations are shocking. Renderings of the coastal waters of what should be the busiest seaports in the world. Maritime maps crowded with hundreds, if not thousands, of colorful pinpoints. Each dot representing a cargo ship, almost certainly full of goods,...
by John Mousseau | Jul 3, 2022 | Blog
You are a business owner. You work relentlessly to take care of your customers and grow your company. You think you are doing pretty well, but you keep reading articles about the importance of being an innovator in your business. “An innovator? Hah! That’s not me,”...
