TAB JSN Board
We Elevate Your Business for Success.
At TAB Jersey Shore North, we know the challenges Jersey Shore business owners face in running their businesses.
If you’re navigating business growth with limited resources (whether that’s time, money, or people), trying to manage it all on your own, or wondering if there’s a better way to reach your goals and tackle challenges in your business, we can help.
Jersey Shore North Statistics
5+
Years in Business
32+
Businesses Helped
$3MM+
Avg. Member Company Gross Revenue
58%
Member Revenue Growth
19%
Member Net Income Growth
5+
Years in Business
32+
Businesses Helped
$3MM+
Avg. Member Company Gross Revenue
58%
Member Revenue Growth
19%
Member Net Income Growth

John Mousseau, Owner & Facilitator
John “Moose” Mousseau is the owner and facilitator of The Alternative Board Jersey Shore North. His journey has been fueled by a passion for unique, authentic adventures in both work and life. This drive has led him to deliver exceptional consumer experiences for some of the world’s leading brands. Today, he uses his expertise to guide small businesses and entrepreneurs, sharing lessons from his successes and failures.
John grew up in a small town in Rhode Island, where a strong work ethic and a sense of responsibility were instilled in him from a young age. After college, his curiosity led him to explore the world, staying committed to pursuing excellence, he traveled to 30 countries. These experiences have shaped him into someone who’s not only a lifelong fitness enthusiast but who’s pragmatic and adventure-driven.
His career began in marketing roles at Kraft, CBS, and Mastercard before taking an entrepreneurial leap with a sporting goods start-up, Fogdog. After helping take the company public, he ran two Planet Smoothie franchises and later joined MKTG, where he helped grow the business from 30 to 1,000 employees. Despite these successes, he found something was missing.
A life coach helped John focus on what truly excites him: helping others succeed. Today, as the owner of The Alternative Board, he focuses on helping small and mid-sized businesses thrive by leveraging his marketing and operational expertise.
John’s goal is simple: to empower leadership teams to achieve their vision and take their businesses to new heights.
John Mousseau, Owner & Facilitator
John “Moose” Mousseau is the owner and facilitator of The Alternative Board Jersey Shore North. His journey has been fueled by a passion for unique, authentic adventures in both work and life. This drive has led him to deliver exceptional consumer experiences for some of the world’s leading brands. Today, he uses his expertise to guide small businesses and entrepreneurs, sharing lessons from his successes and failures.
John grew up in a small town in Rhode Island, where a strong work ethic and a sense of responsibility were instilled in him from a young age. After college, his curiosity led him to explore the world, staying committed to pursuing excellence, he traveled to 30 countries. These experiences have shaped him into someone who’s not only a lifelong fitness enthusiast but who’s pragmatic and adventure-driven.
His career began in marketing roles at Kraft, CBS, and Mastercard before taking an entrepreneurial leap with a sporting goods start-up, Fogdog. After helping take the company public, he ran two Planet Smoothie franchises and later joined MKTG, where he helped grow the business from 30 to 1,000 employees. Despite these successes, he found something was missing.
A life coach helped John focus on what truly excites him: helping others succeed. Today, as the owner of The Alternative Board, he focuses on helping small and mid-sized businesses thrive by leveraging his marketing and operational expertise.
John’s goal is simple: to empower leadership teams to achieve their vision and take their businesses to new heights.

Who is John Mousseau?

Jim Tates, Certified Facilitator
Jim Tates is a certified facilitator of The Alternative Board Jersey Shore North. After a distinguished career as a corporate executive, he founded Navesink Growth Advisors to help CEOs and owners of small-to-midsize businesses accelerate sales, unlock untapped potential, maximize shareholder value, and reclaim valuable time. Driven by a passion for giving back, he takes immense fulfillment in empowering business leaders to achieve extraordinary results and lasting success.
Known for his resilience, strategic insight, and results-oriented approach, Jim has consistently demonstrated the ability to navigate challenges, drive transformative change, increase revenues, enhance profitability, and foster strong, enduring client relationships. His commitment to creating meaningful impact underpins every aspect of his work.
Jim Tates, Certified Facilitator
Jim Tates is a certified facilitator of The Alternative Board Jersey Shore North. After a distinguished career as a corporate executive, he founded Navesink Growth Advisors to help CEOs and owners of small-to-midsize businesses accelerate sales, unlock untapped potential, maximize shareholder value, and reclaim valuable time. Driven by a passion for giving back, he takes immense fulfillment in empowering business leaders to achieve extraordinary results and lasting success.
Known for his resilience, strategic insight, and results-oriented approach, Jim has consistently demonstrated the ability to navigate challenges, drive transformative change, increase revenues, enhance profitability, and foster strong, enduring client relationships. His commitment to creating meaningful impact underpins every aspect of his work.

Member Testimonials
Hear real stories from our members as they share their experiences and how TAB Jersey Shore North has made a difference in their business and lives.
TAB JSN Certifications

Certified Peer Board Facilitator & Business Coach

Certified in the StratPro Strategic Business Transformation Process

Certified Trainer – Leadership Development for Managers

Certified Professional Behavioral Analyst